September 22, 2023

Vitamin Worldwide, Federal, and Punjab Governments Launch NourishMaa Advertising marketing campaign to Improve Maternal Vitamin inside the Province.

Lahore (Muhammad Yasir) Over 5,000 healthcare suppliers and frontline effectively being workers shall be reached by the advertising marketing campaign to enrich their knowledge of, and capacities spherical, maternal vitamin and integrating vitamin counseling into their day-to-day practices.

LAHORE, June 02, 2023: Vitamin Worldwide joined palms with the Ministry of Nationwide Properly being Firms Guidelines and Coordination (MoNHSR&C) and Punjab Properly being Division to launch a advertising marketing campaign – NourishMaa. This collaborative effort targets to promote maternal vitamin inside the province by enhancing the info and skills of healthcare suppliers (HCPs) and frontline effectively being workers (FHWs) in two chosen districts of Punjab.

“Maternal malnutrition’s have an effect on extends all through generations, making it important for Pakistan to urgently cope with this example,” emphasised Ali Jan Khan, Secretary of the Main and Secondary Properly being Division (P&SHD) inside the Authorities of Punjab. Dr. Ali praised the NourishMaa Advertising marketing campaign for its collaborative efforts, forming invaluable partnerships with the Division of Properly being {{and professional}} medical associations to reach personal and non-private healthcare suppliers. The advertising marketing campaign’s trendy use of mainstream and social media holds promise achieve essential enhancements in maternal vitamin all through the nation.

The latest Nationwide Vitamin Survey 2018 (NNS-2018) signifies that the macronutrient and micronutrient deficiencies are alarming amongst girls of reproductive age (WRA, 15-49 years). 14.4% are underweight, 24% are chubby and 13.8% are chubby. There is a very extreme prevalence of anemia (42%) on this age group. Equally, the dietary standing of adolescent girls (10-19 years) will also be worrisome. The NNS-2018 highlighted that one in eight adolescent girls in Pakistan have been underweight, whereas better than 55% suffered from anemia. The extreme worth of malnutrition amongst WRA along with adolescent girls, combined with underlying points rising from early marriages, intently spaced pregnancies, and maternal malnutrition irritate a vicious cycle of extreme morbidity and mortality, leading to antagonistic maternal and teen effectively being outcomes. The NourishMaa advertising marketing campaign initiated to counterpoint the Pakistan Maternal Vitamin Method 2022-27, targets to help cope with these factors by leveraging the very important perform of HCPs and FHWs.

The NourishMaa Advertising marketing campaign targets to increase consciousness regarding the significance of maternal vitamin and enhance the capacities of personal and non-private sector effectively being workers, key opinion leaders (KOLs), and totally different stakeholders to advance maternal vitamin interventions in Pakistan. Vitamin Worldwide is implementing this advertising marketing campaign with the shut collaboration and assist of MoNHSR&C, the provincial effectively being departments, the Expert Medical Affiliation, and the Society of Obstetrics and Gynaecologist in six districts of Pakistan along with two in Punjab; Rawalpindi, and Bahawalpur whereas 4 districts are centered in Sindh. The advertising marketing campaign targets to realize some explicit outcomes along with improved knowledge amongst HCPs and FHWs on maternal vitamin, environment friendly engagement of key HCPs on maternal vitamin, and improved knowledge and motivation amongst KOLs for accelerating movement within the route of enhancing maternal vitamin on the nationwide and provincial ranges.

Speaking on the occasion, Asim Shahzad Qureshi, Nationwide Program Supervisor, Maternal New youngster Properly being and Vitamin, Vitamin Worldwide harassed the important perform of HCPs and FHWs in bettering maternal vitamin, significantly by improved vitamin counseling. “Over the earlier 20 years, Vitamin Worldwide has effectively labored in partnership with the Authorities of Pakistan on different packages to boost the effectively being and vitamin standing of the nation’s girls, adolescent girls, and youngsters”, he added. The NourishMaa Advertising marketing campaign shows our worldwide dedication to bettering the effectively being and vitamin of people in need, significantly girls and youngsters. Though the NourishMaa advertising marketing campaign concentrating on a few districts of Pakistan, it has the potential to scale up nationwide and help break the cycle of malnutrition by bettering the maternal and teen effectively being outcomes inside the nation.”

Representing the MoNHSR&C, Dr. Khawaja Masuood Ahmed, Nationwide Coordinator Vitamin and Nationwide Fortification Alliance said that. 

Dr. Muhammad Ilyas, Director of Widespread Properly being, Punjab, revealed that out of roughly 250,000 medical professionals and 150,000 outreach workers inside the nation, the majority have not acquired formal teaching on maternal vitamin. Recognizing the significance of the advertising marketing campaign, Dr. Ilyas emphasised that the NourishMaa initiative’s give consideration to creating fashions and channels to spice up healthcare suppliers’ knowledge and capacities will undoubtedly contribute to bettering maternal vitamin indicators nationwide. .

An anthem for the NourishMaa advertising marketing campaign was featured on the launch event to promote and unfold consciousness of the advertising marketing campaign amongst stakeholders. The two-year advertising marketing campaign will use numerous approachses and channels for enhancing the info, functionality, and motivation of HCPs, FHWs and KOLs along with interpersonal communication and centered media outreach; social media campaigns, converse reveals, advertising marketing campaign ambassadors, seminars, trainings, conferences, and conferences on the provincial and district ranges.

The NourishMaa advertising marketing campaign launch witnessed the presence of over 100 attendees, along with esteemed folks equal to Dr. Muhammad Khalil Ahmed, Program Director IRMNCH&NP, Properly being Division Punjab, Ms. Uzma Hafeez Chief Properly being, P&DD, Punjab, Prof. Dr. Ashraf Nizami, President, PMA Lahore, Council Member & World Medical Affiliation (WMA), Prof. Dr. Arshad Chohan, Vice President, SOGP, and Dr. Farhana Shahid, Nation advisor for Vitamin, Bill & Melinda Gates Foundation.