September 22, 2023

Lahore (Muhammad Yasir)

easypaisa, Pakistan’s principal digital financial suppliers platform, has as quickly as as soon as extra solidified its place as certainly one of many nation’s most excellent producers, securing 4 Effies on the not too way back held prestigious Effie Awards, 2023.

 Out of the seven nominations obtained, easypaisa emerged victorious in 4 lessons, reaffirming its administration in financial suppliers and promoting effectiveness. These accolades, along with one gold, one silver, and two bronze awards, highlight distinctive effectivity in extraordinarily aggressive domains. Notably, easypaisa stood as the one nominee inside the Finance class to comprehend victory.

 The Effie Awards, renowned for recognizing glorious achievements in promoting effectiveness, have acknowledged easypaisa’s distinctive campaigns and initiatives all through quite a few domains. These nominations and wins underscore the Monetary establishment’s unwavering dedication to delivering revolutionary financial choices to 1000’s and 1000’s of Pakistanis.

 Commenting on the achievement, Farhan Hassan, Head of easypaisa Pockets Enterprise talked about, “At easypaisa, we’re constantly striving to develop and innovate best-in-class digital financial suppliers related to funds & monetary financial savings, lending and platform suppliers. Profitable the Effie Awards is an actual honor and a testament to the laborious work and dedication of our employees. We’re proud to be acknowledged for our dedication to delivering distinctive merchandise that meet the evolving desires of 1000’s and 1000’s of Pakistanis.”

 Rifah Qadri, Head of Promoting and advertising and marketing & Communications, added, “Establishing a compelling narrative spherical our providers is crucial in setting ourselves apart inside the financial suppliers commerce. We think about inside the power of impactful promoting and communications to interact our shoppers and showcase the value we stock. Profitable a variety of Effie Awards validates our methodology and reinforces our place as a frontrunner of the digital banking revolution in Pakistan.”

All by the years, easypaisa has remained steadfast in its dedication to revolutionize Pakistan’s financial panorama and drive the nation within the route of a cashless and financially inclusive society. These well-deserved accolades perform a testament to the Monetary establishment’s imaginative and prescient, highlighting its capability to create and implement groundbreaking strategies that resonate with the desires and aspirations of 1000’s and 1000’s of Pakistanis.