September 22, 2023

Daraz celebrates two years of partnership with PCB; gears as a lot as stream HBL PSL 2023.

Pakistan (Muhammad Yasir) As a result of the HBL Pakistan Great League (PSL) goes dwell to grip cricket lovers all through Pakistan, Daraz and Pakistan Cricket Board held an event on the Nationwide Monetary establishment Cricket Space in Karachi to have time two years of their worthwhile partnership. Remaining 12 months, Daraz acquired PSL’s distinctive digital streaming rights for the 2022-2023 seasons, which resulted in over 180 million gathered views over the first season and allowed Pakistanis to look at the favored league free of worth on their smartphones.

Mr. Najam Sethi, Chair of the PCB Administration Committee, and Ehsan Saya, Managing Director, of Daraz Pakistan, graced the ceremony as a result of the chief guests. Moreover present on the event had been Barrister Salman Naseer, Chief Working Officer of PCB, and Muhammad Ammar Hassan, Chief Promoting and advertising Officer, Daraz Pakistan.

 This 12 months’s season, which could be working from February 13 to March 19, could be obtainable with out price streaming on Daraz’s app as soon as extra and followers could have the flexibility to take pleasure in their favourite matches in top of the range.

Commenting on the success of this partnership, Mr. Najam Sethi, Chair of the PCB Administration Committee, acknowledged: “The PCB is delighted to have prime quality industrial companions comparable to Daraz, who’ve supported the HBL PSL and totally different PCB events by way of the usage of their attain to take cricket to the broader audiences, thus, supporting the PCB throughout the promotion of Pakistan cricket. The PCB values its partnership with Daraz and we hope to strengthen this relationship within the excellent curiosity of Pakistan and Pakistan cricket.”

Ehsan Saya, Managing Director, Daraz Pakistan talked about ‘Our partnership with PCB has helped us dwell true to our mission of uplifting communities by ensuring Pakistanis are able to watch the much-loved Pakistan Great League by merely tapping on their smartphone screens. At Daraz, we had been able to hit a variety of milestones by this collaboration, and keep assured that this 12 months’s league will present to be an rather more thrilling experience for us all.’

Muhammad Ammar Hassan, Chief Promoting and advertising Officer, Daraz Pakistan shared ‘Our partnership with PCB was a very pure enterprise step, considering cricket might be essentially the most adopted sport and Daraz might be essentially the most adopted e-commerce mannequin throughout the nation. This partnership has actually confirmed to be fruitful, the place Daraz has enriched the scope of digital viewership of PSL, due to which their normal attain has elevated all through Pakistan. We stay up for evolving this partnership with PCB in near future to find new avenues comparable to merchandising, content material materials promotion, and so forth.’